Positive
28 January 2026
Helping women navigate unplanned pregnancies with clear, reliable information

TL;DR
Positive is a mobile-friendly web tool that guides women through the decisions they face after an unplanned pregnancy. It provides:
Clear next steps after a positive pregnancy test
All three options explained: parenthood, adoption, and abortion, with no bias towards any path
Singapore-specific information on costs, timelines, processes, and where to go
Practical guidance on what to expect physically, emotionally, and financially
Users can explore at their own pace, in private, without needing to speak to anyone until they're ready.
Opportunity
When a pregnancy test shows positive and it wasn't planned, women need clear information about their options quickly. But in Singapore, that information is scattered, biased, or hard to trust. The three paths available: continuing the pregnancy and raising the child, placing the child for adoption, or ending the pregnancy each involve different processes, timelines, and decisions. Right now, there is no single trusted source that lays this out clearly.
Who experiences this problem?
Around 6,600 abortions are performed in Singapore each year, with an estimated 90% of these women going through the process for the first time. These women span a wide range of ages (from early teens to their 40s), marital status, financial situations, and stages of pregnancy. A 2023 NUH study found that 34.7% of women seeking termination of pregnancy were unmarried, with a mean age of 24 years old.
Additionally, data from 2015-2019 shows that around 4 in 10 pregnancies in Singapore were unplanned, and approximately 1 in 4 of these unplanned pregnancies ended in abortion. Women with unplanned pregnancies, tend to experience higher levels of anxiety and negative emotions, increased depressive symptoms during pregnancy, and a higher risk of postpartum depression.
What makes today's experience painful or confusing?
Private clinic websites are often the top search results, but they can be overwhelming, skewed towards certain procedures, or perceived as untrustworthy given their business agenda
Public healthcare information is fragmented, with medical and surgical abortions listed on separate pages and no guidance on how to choose between them
Social service organisations offer valuable support, but only serve a small subset of women who experience unplanned pregnancies
Reddit and forums are where many turn, but information is scattered across threads, outdated, or shared through informal direct messages
This leads to delays that can increase costs, reduce available options as the pregnancy advances, and add unnecessary anxiety during an already stressful time.
Why does this matter?
Decisions around unplanned pregnancies are time-sensitive, especially for those considering abortion, where gestational age affects which methods are available and how much they cost. Women deserve access to accurate, objective information so they can make informed choices without having to piece it together from unreliable or fragmented sources.
Providing this information isn't about steering women towards any particular decision. It's about ensuring they have what they need to make the choice that's right for their circumstances.
Velocity
What we built and changed
We built a private, mobile-friendly tool that helps women explore all three pregnancy options: parenthood, adoption, or abortion, in one trusted place, at their own pace. After speaking with social service organisations and medical professionals, we learned that deciding what to do after an unplanned pregnancy isn't a linear process, so we designed the tool to let women pause, reflect, and explore options without feeling pressured.
Self-Reflection: Guided questions to help users check-in with themselves before exploring their options. This includes prompts around how they’re feeling, who they can turn to for support, and what matters most to them as they think through their decision

Your Options: Detailed flows for each of the three paths: Parenthood, Adoption, and Abortion. Each includes practical, financial, and emotional considerations

Find Support: A directory of resources including social service organisations, counselling services, and helplines for women who want to speak with someone

What users can do now
With Positive, women in Singapore can explore all options in one place, understand what each path involves, and access specific details on costs, timelines, and processes. Most of all, they can feel more equipped to make a decision and reflect on what is best for their circumstances.
What gaps and limitations still exist
User testing with women who have experienced unplanned pregnancies has not yet been completed
Currently available in English only - not yet in Chinese, Bahasa Melayu or Tamil
The tool is not directly connected to any helpline, so women who want to speak with someone will need to navigate those services separately
Traction
How real people are using it, and what is happening as a result
We conducted 4 hour-long user testing sessions with staff members across 3 agencies that support women with unplanned pregnancies: Safe Place, Babes, and aLife. Each participant could explore the tool freely and share detailed feedback on what worked well and what could be improved.
What worked well
Across the sessions, agency staff affirmed that the tool addresses a real gap and would be useful for their clients.
The tone was described as “validating”, “soft”, and “sufficiently instructive”, which is important for women who are already feeling overwhelmed.
The emphasis on privacy was appreciated, particularly the reassurance that any responses entered stays on the user’s device.
Having all three options outlined clearly in a single place was seen as the most useful part of the tool
What needs improvement
Feedback also surfaced areas where the tool could better meet users’ needs:
Some of the staff noted that the site feels “cold” and “detached”. They also suggested a warmer opening message to establish intent and reassure users, such as “Hi, we’re so glad you’re here. We know this is a tough time…”
Relatedly, feedback included request for larger fonts, bigger buttons, brighter colours, and calming visuals or illustrations
Some sections have too many questions or too much text. For women in crisis, this can feel exhausting. They suggested streamlining the flow and reducing the number of reflection prompts
What's next
We’re exploring how social service agencies might integrate the tool into their existing workflows (e.g. QR codes during outreach events or sharing the link at counselling sessions).
It was great to interact with the prototype, and kudos to your team for building a lovely site.— Social Service Agency Staff
The platform is very easy to navigate, direct and user-friendly, which is important for stressed or overwhelmed teens. The language and layout are simple, clear and non-judgmental, creating a sense of safety and comfort. It provides a reassuring first space, helping teens feel that support is available and that they have options.— Social Service Agency Staff