Jio My Community

Why This Matters

Community engagement is critical in building a well-supported and resilient nation, and even more so for the youths of Singapore, where they juggle increasingly complex social and economic challenges, amidst caregiver responsibilities in Singapore’s ageing population.

Based on Wah!’s (HFPG’25) research last year, many residents, especially youths, express a strong desire to participate more actively in community activities.There is also significant on-the-ground effort from People’s Association (PA) and Grassroots Organisations to host such events and bring people together, but community engagement remains uneven.

Through extensive conversations and user research with PA officers and Grassroots Leaders (GRLs), the Jio team identified a key gap that limits the reach and effectiveness of these initiatives:

Our Solution

Dashboard for Admins

One-stop Dashboard for Admins (e.g. GRLs) 

Consolidated Events Platform

Grassroots leaders can plan, launch and track event outcomes via this platform. This reduces operational overheads and ensures that important community information are well documented for continuity across various stakeholders.

Data Analytics

With the consolidated platform, GRLs can determine the current baseline engagement metrics which are currently lacking. Events data will also be collected and stored (e.g. registration vs turnout rate), to derive data-driven insights on event success.

Additionally, admins will also have access to their community demographics and interests, where they can better anticipate events that may resonate with their community.

Customised Event Reminders 

For each event, GRLs can send customised messages to various groups of people to maximise outreach and turnout, e.g. reaching out to those who have indicated interest but not signed up yet.

Integration to Existing Workflow

To reduce friction in onboarding our new users, our team has intentionally created a system that allows for GRLs to still maintain the critical parts of their workflow:

Automated Event Creation

Most of the events are currently still being launched on various websites such as onePA. Instead of requiring GRLs to do more administrative work and uploading event details from scratch, they can upload existing EDMs/posters, and our platform will extract the relevant details.

Integration to Telegram/WhatsApp

Currently, GRLs reach out to their communities via platforms such as Telegram and WhatsApp, which we have allowed for integrations with.

Specifically, all events on Jio My Community are listed on a Telegram channel, where most youths are active on, for greater outreach. Marketing efforts can also be targeted towards the Telegram channel instead of being scattered across multiple events.

For customised event reminders, GRLs can do it via WhatsApp, where most of the communications reside.

Upcoming Developments

In the subsequent product development roadmap, we intend to consolidate events planning, budgeting and approval flows on Jio My Community as well. These pre-events operational work take up a significant portion of GRLs' and other stakeholders' time, and we aim to reduce the overhead through a streamlined process.

Our Impact

While there are no clear metrics yet, we've conducted user testing with GRLs from Yuhua CC and received positive feedback to pilot this effort. Jio My Community will be piloting with Yuhua CC in 3 weeks' time, to measure the efficacy of the platform in improving operational efficiency and data collection for GRLs.

Based on the team's research, operational overheads and lack of data-driven insights is a consistent gap within the current workflow, hence the team will be assessing the efficacy of Jio My Community by measuring the number of hours spent on events launching and management, as well as user satisfaction.

Meet the Jio team!

Dara Tasha – Designer

Shubham Kaushal – Software Engineer

Nathan Yeo – Software Engineer

Ash Rhazaly – Software Engineer

Noellyn Ng – HR Business Partner