CouponSG

Opportunity

Across Singapore, many community and public programmes still rely on paper coupons.

That means:

• Printing and distributing physical vouchers

• Volunteers spending ~4.5 hours monthly on manual distribution for 1 campaign of ~100 recipients

• Collecting, counting and reconciling hundreds of coupons by hand

• Paying external vendors (~$2,500/year) just to track usage

• No real-time visibility on who has claimed support

Paper works. But it is slow, labour-intensive, and hard to scale.

When Singapore Budget is discussed , some immediate questions:

• Which of the Government's benefits are best delivered to Singaporeans via a nationwide easy-to-use coupon system that can be digital and printed?

• Where do citizens find all their benefits?

Velocity

We built a platform that enables agencies to issue and manage digital coupons, allowing agencies to now:

• Create and distribute coupons through simple links

• Issue coupons based on customisable rules (E.g. Issue 1 coupon daily)

• Set coupon spending and expiry rules (E.g. Restricted to certain stores, Only usable once a day)

• Track issued coupons and spending in real-time

• Reconcile merchant payments digitally

What used to take printing cycles and manual reconciliation can now be deployed and monitored digitally.

In the use cases the team explored, CouponSG enabled agencies to provide efficient and targetted support:

Supporting Residents with Hot Meals

Agencies can now eliminate paper booklets and manual coupon tallying

• Issue one voucher per day

• Restricted to selected nearby stalls and auto-expire unused vouchers

• Track redemption in real-time and reconcile merchant payments digitally

Thank You Incentives for Surveys

Agencies can now eliminate upfront procurement and simplify logistics by

• Sending digital coupons using simple anonymous links

• Issuing digital coupons only after survey completion and tracking issuance count

• Reconciling coupon usage using centralised transaction records

Step 1 - See what coupons you have

Step 2 - Redeem your coupon

Step 3 - Scan merchant SGQR+ or CouponSG QR

Step 5 - Success!

Traction

After Demo Day, agencies immediately stepped forward:

• People’s Association (PA)

  • 5+ teams with ready use cases

  • Eager to onboard immediately

  • Seeking feature enhancements for rollout

• REACH

  • Interested in survey-linked voucher distribution

These are not hypothetical use cases. They are real operational needs looking for a solution where they can immediately adopt.

CouponSG team intentionally focused on critical, high-friction scenarios first — but the model we developed applies across Whole-of-Government:

• Community support

• Behavioural incentives

• Local merchant stimulus

• Engagement rewards

Why This Matters

For Singaporeans:

• No lost coupons

• Faster access to support

• Clear rules

For merchants:

• Instant validation

• Faster payouts

• Lower fraud risk

For agencies:

• Less manual work

• Real-time visibility

• Built-in audit trail

The Team

The team simultaneously worked on OpenPay during HFPG 2026.

Brought to you by the team behind RedeemSG