Confetti

Confetti is a self-serve, in-app survey tool for collecting user feedback from web applications.

Product teams can build surveys once and reuse them across products. Non-technical users (PMs, designers, ops) can create and update surveys independently, while engineers only install it once.

Opportunity

The problem

OGP product teams regularly need to collect feedback for feature rollouts, CSAT (customer satisfaction score), and NPS (net promoter score) surveys. However, existing tools are not flexible enough, forcing teams to custom-build feedback widgets repeatedly across the organisation, taking up to 1 month of engineering time per product.

As a result, this creates:

• Duplicated effort: Engineers rebuild similar widgets across products

• Slow feedback loops: Teams deprioritise feedback or wait weeks for engineering support

• Slower updates to survey: Non-technical users can't make changes without engineering help

Current alternatives:

Lens: An internal tool for feedback collection and analysis developed during HFPG25.

• Surveys were only limited to 2 templates (NPS/CSAT) → teams wanted more flexibility to collect feature-related feedback

FormSG: A government tool that allows public officers to create secure digital forms for data collection.

• Teams have to provide a link to FormSG for users to provide feedback that breaks user flow and lower response rates

Custom builds: One-off solutions implemented by engineers in the product team.

• Takes away development time from product features

PostHog/TypeForm: Enterprise platform products for gathering product analytics.

• Tools like PostHog and Typeform do not easily match a product’s look and feel. Their surveys often appear separate from the product’s design. → Making them fully match the product theme requires extra engineering work

Our learnings and insights

We interviewed OGP teams currently using feedback collection tools and found:

1. Rigid tooling leads to low usage

   • When tools can't support evolving requirements (new question types, targeting logic), teams stop using them.

2. Teams will custom build their own tools if flexibility is missing

   • Several teams chose custom builds for simple needs (thumbs up/down), resulting in duplicate engineering effort and non-scalable one-off solutions.

3. Trigger conditions vary widely across products

   • Teams need surveys triggered by frequency (once per week), user roles, specific actions, or custom logic. One-size-fits-all approaches exclude most use cases.

Velocity

Our Idea

Over the past month, we built the end-to-end MVP of Confetti, focusing on:

• Customisable surveys: Teams can build their own survey forms using different question types to match their specific feedback needs.

• Flexible triggering conditions: Teams can configure when and who sees a survey by setting their own trigger rules.

• Ease of integration: Engineers can integrate confetti into their application in as little as 10 lines of code

How it works

Build surveys with flexibility

Confetti supports multiple question types (open-ended text, rating, single-, and multi-select)

• Rating questions support custom display options such as emojis, stars, and numbers.

• Single- and multi-select options can be customised to accept open-ended options.

Users can also modify the survey flow based on responses, routing users to different questions based on previous answers.

Ready-to-use templates (NPS, CSAT, CES) or build from scratch

Confetti provides multiple templates for users to get started with little effort, or customise their own to fit their specific needs.

Multiple presentation styles

Teams can choose from one of two available presentation styles to display Confetti in their product.

• The popover style displays survey questions one-at-a-time as a dismissible popover at a corner within their website.

• The embedded style displays all survey questions in a form-like manner and can be placed within the product's user flow.

Alternatively, teams that need full control over the presentation of their survey can use the headless version of Confetti, bringing in their own design components while using the widget to manage survey logic.

Ship with minimal engineering support

Once integrated into the product with the desired style, designers and product managers can update survey questions independently.

Access insights directly

Users can add collaborators to their team. Collaborators can edit surveys and view responses directly on Confetti or download them as a CSV for further analysis.

Traction

In the past month, we have focused on seeking adoption from other hackathon teams, prioritising public-facing products where feedback matters most.

We have onboarded 16 teams, with 30 surveys created, and 59 responses collected.

So far, feedback from users has been immensely positive highlighting the ease of use and integration.

What's next for Confetti?

Multiple active OGP products have already expressed interest in using Confetti. The team aims to reach out to more OGP products for onboarding, focusing on new products and those that do not currently collect in-app feedback.

Our goal is to be adopted by all active and new OGP products, eliminating custom built in-app feedback solutions and freeing up time for engineers to deliver more value.

The Team

Ayushi, Azer, Dexter, Kar Rui, Tiffany