Confetti

Confetti is a tool that helps government teams quickly gather feedback from citizens using their digital services.

Opportunity

The problem

Government teams regularly need to ask citizens what they think about new features or how satisfied they are with services. However, current tools aren't flexible enough, forcing teams to build custom feedback solutions from scratch. This takes up to a month of engineering time per product.

As a result, this creates three problems:

1. Duplicated effort: Teams waste time rebuilding the same thing repeatedly

2. Slow feedback loops: Feedback collection gets delayed because it requires support from engineers

3. Slower updates to survey: Non-technical staff can't update surveys without help from engineers

Current alternatives fall short

Lens: An internal tool for feedback collection and analysis developed during HFPG25.

• Surveys were only limited to 2 basic templates → Teams wanted more flexibility to collect feature-related feedback

FormSG: A government tool that allows public officers to create secure digital forms for data collection.

• Teams have to provide a link to FormSG for users to provide feedback → Breaks user flow and lower response rates

Custom builds: One-off solutions implemented by engineers in the product team.

• Takes away development time from product features

PostHog/TypeForm: Enterprise platform products for gathering product analytics.

• Tools like PostHog and Typeform do not easily match a product’s look and feel. Their surveys often appear separate from the product’s design. → Making them fully match the product theme requires extra engineering work

Our learnings and insights

We interviewed OGP teams currently using feedback collection tools and found:

1. Rigid tooling leads to low usage. When tools can't support evolving needs, teams stop using them.

2. Teams wanted to control when and who to show the survey to. Some products collect feedback after button clicks, some might want to show different types of users different questions, and others may prompt for feedback only after repeated visits.

3. Teams will custom build their own tools if flexibility is missing. Several teams chose to build custom solutions for simple needs, resulting in duplicate engineering effort and non-scalable one-off solutions.

Velocity

Our Idea

Over the past month, we built Confetti with three key features:

• Customisable surveys: Teams can build their own survey forms using different question types to match their specific feedback needs.

• Flexible targeting: Teams can configure when and who sees a survey.

• Ease of integration: Step-by-step guide on how to integrate Confetti into existing products.

How it works

Build surveys with flexibility

Confetti supports multiple question types (open-ended text, rating, single-, and multiple-choice)

• Rating questions support different display options such as emojis, stars, and numbers, allowing teams to choose the format that best suits their needs.

• Single- and multiple-choice options can be customised to accept open-ended responses.

Users can also modify the survey flow based on responses, routing users to different questions based on previous answers.

Ready-to-use templates (NPS, CSAT, CES) or build from scratch

Confetti provides multiple templates for users to get started with little effort, or customise their own to fit their specific needs.

Multiple presentation styles

Teams can choose from one of two available styles to display Confetti in their product.

• The popover style displays survey questions one-at-a-time as a dismissible popover at a corner within their website.

• The embedded style displays all survey questions in a form-like manner and can be placed within the product's user flow.

Alternatively, teams that need full control over the presentation of their survey can use the stripped-down version of Confetti, bringing in their own design elements while using the widget to manage survey logic.

Ship with minimal engineering support

Once integrated into the product with the desired style, designers and product managers can update survey questions independently.

Access insights directly

Users can add collaborators to their team. Collaborators can edit surveys and view responses directly on Confetti or download them as a file for further analysis.

Traction

In the past month, we have focused on seeking adoption from other hackathon teams, prioritising public-facing products where feedback matters most.

We have onboarded 16 teams, with 30 surveys created, and 59 responses collected.

So far, feedback from users has been immensely positive highlighting the ease of use and integration.

What's next for Confetti?

Multiple active OGP products have already expressed interest in using Confetti. The team aims to reach out to more OGP products for onboarding, focusing on new products and those that do not currently collect in-app feedback.

Our goal is to be adopted by all active and new OGP products, eliminating custom built in-app feedback solutions and freeing up time for engineers to deliver more value.

The Team

Ayushi, Azer, Dexter, Kar Rui, Tiffany