Save My Trash

Problem

Singapore’s domestic recycling rates have remained low (12%) over the past decade. We found that while most residents are motivated to recycle (63% of survey respondents), they do not recycle enough. 

Recycling-conscious residents lack knowledge and confidence on what items can be recycled, how items should be processed for recycling and where to recycle, resulting in the overall process being tedious and time consuming today.

Solution

We want to increase recycling amongst recycling-conscious residents. This is done by addressing their key challenges with a web app that optimises user experience and provides a one-step search on how to recycle an item.

With a single search, recycling-conscious residents can instantly:

• Check if an item can be recycled or not;

• Receive step-by-step instructions for recycling an item to simplify process;

• Understand why an item cannot be recycled to boost recycling confidence; and

• Check for nearby recycling bins and get directions to act on their recycling intention.

Check out our prototype ↗ (opens in new tab).

Built by

Si Han - Engineering
Jessendra - PM, Research, Engineering
Jia Ling - PM, Research, Engineering
Evangelyn - Design
Se Hyun - Design